What do You Know? (36 Tips You will want to know)

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As a Marketer it's a never ending learning game. The industry is always changing and you have to keep up with that change.

Thanks to Seth Godin I have compiled a list with a few of my own extra bits that will help you determine how much you know.

(I even put it in alphabetical order)

1. Advertising is just a symptom, a tactic. Marketing is about far more than that.
2. Anticipated, personal and relevant advertising always does better than unsolicited junk.
3. Blogging makes you a better marketer because it teaches you humility in your writing.
4. Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
5. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
6. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
7. Effective stories match the worldview of the people you are telling the story to.
8. Good marketers measure.
9. Good marketers tell a story.
10. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
11. In the Google world, the best in the world wins more often, and wins more.
12. Living and breathing an authentic story is the best way to survive in an conversation-rich world.
13. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
14. Making promises and keeping them is a great way to build a brand.
15. Marketers are responsible for the side effects their products cause.
16. Marketing begins before the product is created.
17. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
18. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
19. Marketing that works is marketing that people choose to notice.
20. Most marketers create good enough and then quit. Greatest beats good enough every time.
21. One disappointed customer is worth ten delighted ones.
22. Organizations that manage to deal directly with their end users have an asset for the future.
23. People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
24. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
25. People don’t buy what they need. They buy what they want.
26. Products that are remarkable get talked about.
27. Reminding the consumer of a story they know and trust is a powerful shortcut.
28. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
29. There are more rich people than ever before, and they demand to be treated differently.
30. Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
31. What people want is the extra, the emotional bonus they get when they buy something they love.
32. You can game the social media in the short run, but not for long.
33. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
34. You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
35. You’re not in charge. And your prospects don’t care about you.
36. Your best customers are worth far more than your average customers.